---
title: ‘How to create a Buyer Persona?’ Guide and Template
description: Start targeting better today by defining who your ideal customers are and how best to grab their attention.
---

[![Logo](https://leadgen.shortlistmarketing.co.uk/hs-fs/hubfs/landing-page/Logo.png?width=232&height=97&name=Logo.png "Logo")](http://www.shortlistmarketing.co.uk?hsLang=en-gb)

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## ‘How to create a Buyer Persona?’ Guide and Template

Start targeting better today by defining who your ideal customers are and how best to grab their attention.

### Register your details here

### 75m 

**worth of deal value generated  for our clients in 2023**

### 95% 

**of the leads we generate progress after handover**

### 100% 

**visibility over the progression and conversion of the leads we generate**

![Shortlist logo (7)](https://leadgen.shortlistmarketing.co.uk/hs-fs/hubfs/Shortlist%20Logos%20and%20icons/Shortlist%20logo%20(7).png?width=2019&height=2019&name=Shortlist%20logo%20(7).png "Shortlist logo (7)")

## About Us 

## Shortlist Marketing is a sales focused B2B lead generation agency based in Nottingham.

## Since starting as a telemarketing agency in 2012 we have experienced every sales process imaginable and have developed an understanding of the sales process from start to finish. With this, we thrive on creating intelligent and integrated campaigns that generate real results and value for our clients.

[Learn More](https://www.shortlistmarketing.co.uk/about/?hsLang=en-gb)

“ We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”

Paul Belworthy GOb2b

[Read GOb2b's full success story!](https://www.shortlistmarketing.co.uk/generating-720000-in-the-past-eighteen-months-for-gob2b?hsLang=en-gb)

![Multiethnic group of young people sitting in conference room and brainstorming on business meeting](https://leadgen.shortlistmarketing.co.uk/hs-fs/hubfs/Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg?width=1000&height=667&name=Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg "Multiethnic group of young people sitting in conference room and brainstorming on business meeting")

## Recent success story

## £3,750,00 worth of deals identified in the past 2 years for SnapFulfil.

[Read the full story!](https://www.shortlistmarketing.co.uk/375000-worth-of-deals-identified-in-the-past-two-years?hsLang=en-gb)

### Get in touch with one of our experts!

## Latest Blogs

[![Updated Shortlist Blog Graphics (22)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/Updated%20Shortlist%20Blog%20Graphics%20(22).png?width=1200&length=1200&name=Updated%20Shortlist%20Blog%20Graphics%20(22).png)](https://www.shortlistmarketing.co.uk/blog/what-is-a-buying-persona-and-how-to-understand-yours?hsLang=en-gb)

[![Updated Shortlist Blog Graphics (12)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/Updated%20Shortlist%20Blog%20Graphics%20(12).png?width=1200&length=1200&name=Updated%20Shortlist%20Blog%20Graphics%20(12).png)](https://www.shortlistmarketing.co.uk/blog/the-importance-of-introducing-ip-tracking-into-your-lead-generation?hsLang=en-gb)

[![Updated Shortlist Blog Graphics (14)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/Updated%20Shortlist%20Blog%20Graphics%20(14).png?width=1200&length=1200&name=Updated%20Shortlist%20Blog%20Graphics%20(14).png)](https://www.shortlistmarketing.co.uk/blog/three-b2b-lead-generation-strategies-to-maximise-roi?hsLang=en-gb)

[![Updated Shortlist Blog Graphics (2)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/Updated%20Shortlist%20Blog%20Graphics%20(2).png?width=1200&length=1200&name=Updated%20Shortlist%20Blog%20Graphics%20(2).png)](https://www.shortlistmarketing.co.uk/blog/is-your-content-attracting-the-right-leads?hsLang=en-gb)

## News

[![News Graphics](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/News%20Graphics.png?width=1200&length=1200&name=News%20Graphics.png)](https://www.shortlistmarketing.co.uk/news/hubspot-gold-partner?hsLang=en-gb)

[![News Graphics (2)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/News%20Graphics%20(2).png?width=1200&length=1200&name=News%20Graphics%20(2).png)](https://www.shortlistmarketing.co.uk/news/introducing-our-latest-buyer-persona-guide-with-ready-to-use-templates?hsLang=en-gb)

[![News Graphics (1)](https://6867009.fs1.hubspotusercontent-na1.net/hub/6867009/hubfs/Blog%20Graphics/News%20Graphics%20(1).png?width=1200&length=1200&name=News%20Graphics%20(1).png)](https://www.shortlistmarketing.co.uk/news/experiencing-significant-growth-with-the-addition-of-six-new-key-team-members?hsLang=en-gb)

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